The purpose of this project was to bolster awareness of Health Plus in the Washington Heights area of Manhattan, specifically targeting those who use New York Presbyterian Hospital for their medical needs.
The ad was placed on mobile advertising trucks in the area.
This card was sent out to prospective Health Plus members in the WashingtonHeights area, targeting members of a provider that was going out of business; part of a broader marketing blitz in that area. It was also meant to let people know that Health Plus was accepted at New York Presbyterian Hospital.
This poster was created to let members of a healthcare provider that was going out of business know that there were other options for their healthcare needs and that Health Plus was one of them.
The following 3 fliers were created for various marketing events in the NYC community. These types of fliers make up the bulk of marketing for Health Plus so I try to make them clean and as pleasing to the eye as possible to increase their effectiveness.
Journal Ads are done in sponsorship of local community organizations. In return for sponsorship, Health Plus receives an ad in the organizations journal for the sponsored event.